Matt wishes for a cult around MCE.  I would argue an enthusiast community is much more valuable long-termand they already exist in the blogosphere, sites like The Green Button and the explosion in 3rd party apps that have been appearing both pro and enthusiast on sites like MCESoft.  Even TiVo just announced their own SDK and you have to wonder if this is in response. 

My recommendation: contribute to the MCE Wiki and the community will follow.