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# Tuesday, January 31, 2006
« ExtremeTech: H.264 has a long way to go.... | Main | Death by risk aversion »

Ok, I'm going to admit it.  I don't like DRM.  Shocked?  You shouldn't be.  But the reality is that without some forms of DRM, I wouldn't be able to legitimately download a movie to watch on the plane during a business trip.  Sure, there are other ways to get the goods, but the powers that be say DRM is necessary to give me a guarantee the 4 hours I spend downloading it off my $12.95/24 hr hotel cablemodem isn't going to end up being a handi-cammed video shot at the local multiplex.  I will personally never be a poster-child for DRM, but as long as the content providers keep coming to Microsoft (and Apple and Google) saying it's a requirement, then someone has to deliver. 

Second admission. I love BoingBoing.net - it's irreverent, often informative, and Cory, Mark, Xeni, and the crew have some really interesting things to talk about.  But sometimes, things appear to get misinterpreted.  I wasn't at the presentation in question, but based on what was said, there are a few common misconceptions about DRM I've heard over the years:

Claim #1: You have to be a "big roller" to license Microsoft's DRM.  Er, no. Big and small, hundreds of licensees and hundreds of devices have the platform.  Take a stroll through the electronics districts in NY, Tokyo, or Hong Kong, look at the devices that support WMA and services and you'll see what I mean. (Ok, or Dixons for Ian and my pals in the UK).

Claim #2: Windows Media DRM is only for Windows and isn't available on competitive platforms.  Not true.  ANSI-C sources are available for porting to any platform and have been made available for quite a while. What's more, they've been ported to many many platforms including <gasp!> platforms ending in  letters at the end of the alphabet. You'd have to ask the vendors building the solutions more about that though.

Claim #3: Licensing terms for Windows Media DRM aren't fair or accessible.  Visit www.microsoft.com/windowsmedia See DRM on left, click Getting Started. Or here's a direct link.  Device porting kits are available and continually updated.  Many DSP and SOC (System on a Chip) manufacturers offer support as well for anyone who wants to implement their chip into a device. 

So that's my read. No, I don't speak officially for Microsoft or any pricing policies, but let's give a little credit to Amir for willing to get up on-stage and take arrows on the topic.  (He's also by the way the only VP I know of who has such passion for his work that he frequents message boards to chat with other AV enthusiasts during his limited leisure time.) Charging a small royalty is a legitimate way to ensure interested parties are serious about building a business using the technology as a tool.  I don't like it either, but it's the nature of the business as it stands today.

posted on Tuesday, January 31, 2006 8:53:39 PM (Pacific Standard Time, UTC-08:00)  #    Comments [5] Trackback
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