A few of you have asked me to write a bit more about the Digital Entertainment Anywhere event at LA's Shrine Auditorium. (Watch the Bill Gates Keynote (300kbps, Broadband Internet Required) My description is in my own words and on my own time, and may not necessarily reflect those of my employer.
First of all, WOW. This was my second major Windows launch and what a wild trip it's been. For the Windows XP launch back in 2001 in NYC, I was the “backup guy“ for Joe Belfiore, built the core digital entertainment demos and watched Joe do the demos on-stage. It was a great learning and partnership experience, back when Media Center wasn't even a product. I bring this up because it helped to provide perspective for this event.
About six weeks ago, my Director approached me about being an on-stage demoer for a component of the Digital Entertainment Anywhere launch event held this Tuesday. I was flattered and honored, and of course excited. Then reality set in. We had a TON of work to do to ensure the story came together in a compelling way. There was a lot to talk about- new devices no one had seen, Windows XP Media Center Edition 2005, the ultra-cool new HP Digital Entertainment Center for the living room and more.
I was to be one of three demoers on-stage but that changed quickly. Next I knew, I was doing 4 demos vs the traditional 1, and working closely with an amazing group of individuals on the keynote. The technical hurdles this team overcame were astounding. Traditionally, a keynote consists of a podium, one or two projectors and perhaps a demo desk or bench. For the DEA event, we had:
- Three standard (4:3) definition rear projection systems approx 20 feet high
- One widescreen (16:9) high definition front projection system approx 20 feet high
- Two plasma displays
- One Dell LCD PC Display
- One HP LCD TV
- Wired for 5.1 Audio throughout
- One car w/ DVD Entertainment system
- A gaggle of new devices
- Two Media Center PCs including a pre-released version of the HP Digital Entertainment Center
- One TV and Media Center Extender connected to the HP Digital Entertainment Center
- Three motorized “carts“ containing demo equipment
What made this event so ambitious was that the main screens were all synchronized to both the opening music as well as the announcements Bill Gates was making on-stage.
Building the demo hardware was an amazing team. They took one of our conference rooms under lock and key and each corner of the room became a staging area for one of the sets - Den, Living Room, Bedroom, and Garage. The demo equipment rolled in, we added demo content from my own Media Center PC at home - home pictures, videos etc. The demos were all real-world and we wanted to make sure that a human element came through. Technology shouldn't require you change your life, it should fit into your existing lifestyle and enhance it. We designed the demos to try to get that concept across.
On-location, setup started approx 3 days prior. Runthroughs and revisions to the blocking and flow were made, and technical issues were resolved quickly. The only firedrill per se we had was an unscheduled IP address block change that was made after the keynote had already started. All of our demos used real-world services (eg. MSN Music, NPR, Kodak Ofoto etc.) so this was a big issue. All the demo systems acquired new IP addresses and were up within seconds of the change.
Oh and to answer the question about my keynote joke to Bill about flying in coach- it was unplanned. I was loosened up and so was Bill so we had a little fun.
After the event, walking the partner pavillion I talked to a number of partners and customers who were just so jazzed. I couldn't believe the size of the ecosystem that's come together for Media Center in a relatively short amount of time. Even the AOL for Broadband team's Music Video service which offers over 140 music videos and sessions@AOL was ready and there. It's such a testament to the fact that Windows is a platform first, and Media Center is for the first time, offering a new way of building applications that work with a remote control or a keyboard/mouse.
I'm sure I'll have more to say in the coming weeks but for me, the highlight wasn't the keynote, it wasn't the after-party, it was the MVP event. I had a chance to meet so many of our MVPs and despite a long and stressful week, was so fired up by their energy, questions, passion and enthusiasm. Even better, the feedback kept rolling and we're already working on how v.next can be even better.
Now, I'm going to take a little time to spend with my wife and son who have been so supportive throughout this long launch period. His favorite toy these days is my Media Center remote, something tells me he's going to show me a thing or two when i get home.
More soon. Thanks to everyone who played a part in this event. Truly a highlight in a wild and exciting career so far.